Bruce Bertman is a well established Florida entrepreneur who leads Networld Online, Inc. and guides solutions in the medical branding and marketing sphere. Consulting closely with clients in a diversity of healthcare areas, Bruce Bertman provides dedicated support in sustainably growing businesses.
With a significant number of dentists, surgeons, and physicians choosing to open their own practice, a common hurdle is that they have gained a completely different set of skills than those needed to achieve business success.
Practice growth begins with choosing the right team to provide support in mission essential areas, from discussing health issues with walk-in patients to ensuring that the administrative side is functioning seamlessly. Create a sense of belonging through training and shared activities and let staff members know that their efforts are highly valued.
It's also important to create a consistent and effective branding approach that attracts first-time patients and generates referrals and long-term clients. Don’t neglect the digital sphere: a recent Forbes article drew attention to survey findings that nearly 90 percent of consumers trust Internet reviews as much as the recommendations they receive from family and friends. Rather than handling digital marketing strategies independently, it makes sense to work with a healthcare-focused agency conversant in websites, SEO, and lead conversions.
